Upfront Foods® puts their
nutritional label on the front of their package. Founder and President Gigi
Twist started the company because of personal health reasons. Her doctor told
her she needed to eat food that was preservative-free. This was when she
discovered how hard it was to find nutritional labels on packaging.
Gigi Twist, President and Founder of UpFront Foods, Boca Raton Based, Fla. Copyright 2014 by Helen A Lockey |
“I just wanted a company
that was up front,” said Twist during an interview at Fresh Fest 2014. “There are no artificial ingredients or
preservatives in my granola,” continued Twist. And her nutritional label is up
front for everyone to see.
“We won first place in the
Florida Restaurant And Lodging show in 2013,” said Twist with a lopsided smile,
“but granola is not sexy.”
It might not be sexy but it
is delicious. It is vegan, kosher, non-GMO Project verified, and organic. There
are seven main ingredients in each of her three flavors of granola: flax seed,
organic whole grain oats, organic orange peel powder, maple syrup, brown sugar,
Canola oil, and sea salt.
“What we found is that
children even like it,” said Twist.
Each UpFront Foods ® granola
comes in a single 1.4 oz (40g) serve packet. The granola sells for $1.49 a
packets at 18 Whole Food Market Stores, “We are in 23 States,” said Twist.
The three flavors of
granola, manufactured in Boca Raton, Florida, are: Upfront Nutty Granola™ with
pecans & almonds, Straight Up Granola™, and Straight Up Granola™ with
cranberries.
As we finished up the
interview a 15 year old girl came up to the booth and asked if the granola was
GMO-free. The answer was, yes.
“Her age group are asking
the best questions,” Twist said with a smile that stretched from ear to ear.
To find out more about
Upfront Foods® you can go to their website www.upfrontfoods.com
or call the office at (561) 886-0209
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