Prova Inc. is a specialist
is sweet brown flavorings. The company, based in Montreuil, France, started selling
vanilla 1946. Today they sell more items in France and the United States, which
are all Non-GMO Project Verified Products according to William Graham, Vice
President of Sales for North America. I interviewed him recently at the
Institute of Food Technologist (IFT) Suppliers night in Ft. Lauderdale, Florida.
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| William Graham, Vice President Sales North America, at IFT suppliers' night, Ft. Lauderdale, Fla. Copyright 2014 by Helen A Lockey |
“The best thing for us being
French based company is that all our chocolates are GMO-free,” said Graham. Prova
Inc.’s products are also kosher and allergen-free.
They are one of the largest
producers of vanilla in the world. Prova sells organic EC certified and USDA National Organic Program (NOP) certified concentrated vanilla, cocoa and coffee extracts.
They have a sustainability
project around their Madagascar vanilla purchasing, according to Graham. Their program works with three villages. It
has built a school and helped clean up the drinking water.
Prova believes so strongly
in the sustainability message that in May several high up employees will be on
a 100 km walk around France to raise awareness and money for sustainability,
according to Graham.
They sell mainly to large companies, restaurants
and hotels and do not do any retail sales.
Or you can contact Graham
directly at wiiliam.graham@provaus.com
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