Tuesday, March 11, 2014

Prova Inc., Sweet Brown Flavorings Specialist Including Organics

Prova Inc. is a specialist is sweet brown flavorings. The company, based in Montreuil, France, started selling vanilla 1946. Today they sell more items in France and the United States, which are all Non-GMO Project Verified Products according to William Graham, Vice President of Sales for North America. I interviewed him recently at the Institute of Food Technologist (IFT) Suppliers night in Ft. Lauderdale, Florida.

William Graham, Vice President Sales North America, at IFT suppliers' night,
Ft. Lauderdale, Fla. Copyright 2014 by Helen A Lockey
“The best thing for us being French based company is that all our chocolates are GMO-free,” said Graham. Prova Inc.’s products are also kosher and allergen-free.

They are one of the largest producers of vanilla in the world. Prova sells organic EC certified and USDA National Organic Program (NOP) certified concentrated vanilla, cocoa and coffee extracts.

They have a sustainability project around their Madagascar vanilla purchasing, according to Graham.  Their program works with three villages. It has built a school and helped clean up the drinking water.

Prova believes so strongly in the sustainability message that in May several high up employees will be on a 100 km walk around France to raise awareness and money for sustainability, according to Graham.

They sell mainly to large companies, restaurants and hotels and do not do any retail sales. 

If you want to find out more about what they do you can go to http://www.prova.fr/index-en.htm

Or you can contact Graham directly at wiiliam.graham@provaus.com

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